Lithuanian Rokiskio under the lease of Russian manufacturers
According to delfi.lt, a major Lithuanian milk processing brand Rokiskio suris leases its trademark to Russian milk processors. Details of the transaction and the name of a Russian enterprises are not specified.
According to the head of Rokiskio suris Darius Trumpa, it creates a possibility that consumers won’t forget Lithuanian products.
“We understand that the embargo could be delayed, consumers can forget trademarks. So, we decided to lease ours,” Mr. Trumpa said to BNS. The company has also assured that it has selected those processors that produce high-quality products.
Formerly, one of the largest milk processing companies in Lithuania Pieno zvaigzdes allowed Russian companies to use its brand of Svalia. Then representatives of Velikoluksky Dairy Plant announced the start of production of several kinds of cheese under the brand of Svalia.